Before You Buy Another Everyday Bag, Read This

★★★★★ Rated 4.8/5 by Hiddens customers

Before You Buy Another Everyday Bag, Read This

"I was digging through my tote in a parking lot, one hand on the cart, while my phone rang somewhere at the bottom." If that sounds familiar, you're probably making one of these five mistakes with your bag.

Read time: 3 minutes

See which colors are still in stock

Woman in a supermarket parking lot digging into an overflowing tote bag, one hand on a shopping cart

1You're Carrying a Big Bag Because You Think You Need To

A tote for work. A backpack for errands. A little bag for going out. Every morning you move the same things from one to the other, and something always ends up in the wrong bag.

The Zippy is 11 by 8 inches. It takes a tablet, a water bottle, a wallet, a phone, keys, a charger and a snack, and still zips shut. One bag, every day.

See everything that fits inside the Zippy

Three bags on a kitchen counter labeled work, errands and going out — Three bags, three jobs, one set of keys that is always in the wrong one.

2Your Bag Has Pockets, But Nothing Stays Where You Put It

One big hole. Your keys sink, your phone flips face down, your lip balm lives in the seam. You stop and dig, every single time.

Six zippered pockets. Three in front for the things you grab, one in the back against your body for the things you protect, one inside, one main. Where things go is where they stay.

See the pocket layout up close

The three front zip pockets of the Zippy in Sky, each holding one item: keys, lip balm, a card — Keys, lip balm, card. One pocket each, and you never think about it again.

3You Need Both Hands to Find Your Phone

Backpacks come off. Totes need excavating. You're at the school gate, at the register, at the door, and you set the bag down to find one thing.

The back zip on the Zippy sits flat against your hip. One hand, no looking, phone out. Hold the kid. Push the cart. Keep walking.

See why you never set it down

Woman pulling her phone from the Zippy in Plum with one hand while the other hand stays on the shopping cart — One hand on the cart, one hand on the phone. The bag never comes off.

4Your Bag Is Wearing You Out and You've Stopped Noticing

A loaded tote is five to seven pounds on one shoulder. Your neck tightens, you switch sides, it starts over.

The Zippy is nylon, under a pound empty, with a wide adjustable strap that goes crossbody, on the shoulder, or in your hand. By mid-morning you forget it's on.

Try it for 90 days. If you go back to the tote, send it back